How to Find Out Anything: From Extreme Google Searches to Scouring Government Documents, a Guide to Uncovering Anything About Everyone and Everything by Don MacLeod
What I like about this book are the practical tips given in conducting research. Author Don MacLeod, a very savvy law librarian, shares his tried and true techniques and methods in obtaining all kinds of information.
In the first chapter “How to Think Like a Researcher”, he wisely advises the reader to formulate a question that can be answered and shows how this makes one a skilled researcher. The book also describes how to think like a detective. One of the most important chapters focuses on using Google in mining the Deep Web, which will forever change your conception that you already know how to use that search engine.
My favorite chapter is “Why You Still Need a Library Card”, proving that not everything is on the internet. Reference librarians are also excellent resources for your research projects. “Research librarians,” the author writes, “are every researcher’s secret weapon.” Whether you need to find people, research companies and businesses, or look up public records, this book guides you through the labyrinth out there.
How To Find Out Anything, which can be checked out from the University Library, is a valuable resource and will help you become a master researcher.
Call No: ZA3075 .M33 2012
–Wendy H. King
A Nation of Deadbeats: an uncommon history of America’s financial disasters by Scott Reynolds Nelson
We may think that massive market crashes based in bad credit are a recent invention. We probably agree that to err is human, but to really mess things up requires computers. But this funny, terrifying, irreverent and insightful work of history demonstrates with surprising examples and a wicket turn of phrase how credit collapses have haunted the U.S. since it was barely a nation – starting in 1792 (right, only three years after our first president took office). And what meltdowns! William Duer, “America’s first famous deadbeat, had defaulted on promises worth … more than half the nation’s supply of available money.” You’ll recognize alexander Hamilton from the $10 bill, but do you know why Thomas Jefferson considered his founding and management of the Bank of the United States as “a machine for the corruption of the legislations”? And Andrew Jackson of the @20 bill and the 1959 hit “Battle of New Orleans” – whose epic paranoia let him to swear “The bank is trying to kill me, but I will kill it.” And, in what came to be known as the Second Bank of the U.S. War, he nearly did, creating a near-shutdown of government and a national credit crisis that seems oddly familiar today. No wonder Bloomberg’s calls it “fun to read – it puts today’s troubles in better perspective.”
Call No: HB 3743 .45 2013
Monster Loyalty: How Lady Gaga Turns Followers into Fanatics by Jackie Huba
Lady Gaga has certainly turned heads in the fashion and music world these past few years with her powerful vocals and over the top fashion and videos. Who would have known that she is also a marketing mastermind.
Recently purchased by the University Library, this book is a very interesting expose on the pop icon’s intuitive marketing strategies which have made her so successful. Loyalty is the keyword. With her music and social messages, Lady Gaga creates die-hard faithful fans forever.
I recommend this book to those interested in marketing, the music business or the entertainer herself. It’s a fun and easy read (I read it on MUNI in less than a week). The author analyzes the pop icon’s strategies and intertwines them with such business titans as eBay, Chevrolet, and Ant’s Eye View, thereby showing that Lady Gaga is indeed a very savvy businesswoman in addition to being a unique musician and performer.
Call No: HF5415.5 .H83 2013
–Wendy H. King